IT Asset Management Consulting Services.

Why ITAM matters

Without a structured approach to IT asset management, organizations often face recurring challenges:

• duplicate purchases
• shadow IT
• overspending on software licenses
• penalties for non-compliance
• difficulties with budgeting and resource planning

All of these issues translate directly into higher costs and reduce the return on technology investments.
To address these challenges and turn IT asset management into a transparent and predictable process, companies adopt IT Asset Management practices. 

What is IT Asset Management (ITAM)

IT Asset Management (ITAM) is a comprehensive discipline that manages IT assets throughout their lifecycle — from procurement and deployment to usage, retirement, or replacement. Assets include not only hardware (servers, workstations, mobile devices) but also software, licenses, and cloud services.
The primary goal of ITAM is to ensure visibility, control, and cost optimization, while reducing the risks associated with resource usage and software compliance. 

Why organizations turn to ITAM consulting

For small businesses, asset management can seem simple: a spreadsheet is enough, and staff are just a few steps away. But as organizations grow — with thousands of devices, distributed teams, and multiple locations — the complexity increases, and structured management supported by automation becomes essential.
ITAM consulting helps to:

• reduce the operational burden on managers
• fill gaps in expertise
• establish processes that are transparent, sustainable, and deliver measurable financial impact.
• implement ITAM practices and tools faster than they could on their own, allowing the business to realize value from its investments much sooner with a higher ROI. 

What ITAM consulting includes

• Assessment of the current state.
• Reviewing existing processes and tools, evaluating ITAM maturity, identifying gaps and risks.
• Strategy and roadmap design.
• Developing a step-by-step plan for ITAM growth, including policies and procedures, and recommendations on automation platforms for SAM and ITAM (such as Snow and Flexera) aligned with business goals and budget. Where relevant, this may extend to implementation and customization of such solutions to lay the foundation for mature asset management practices.
• Process optimization and automation.
• Streamlining asset tracking, removing duplication, and, where it adds value, integrating with CMDB solutions (Device42, BMC Software) and ITSM platforms (Freshservice). Automation in these areas improves data accuracy, reduces manual workload, and embeds ITAM into the broader IT ecosystem.
• Cost optimization and risk management.
• Helping organizations reduce spending through license optimization, eliminating unused contracts, and establishing controls that prevent financial and compliance risks.
• Enablement and knowledge transfer.
• ITAM is a long-term practice. We provide ongoing support, train staff to work with the tools, and build knowledge transfer systems so that improvements are embedded and sustainable. 

Synta brings deep expertise in ITAM and ITSM, gained through years of working with companies across different industries and markets. We know how to design and automate asset management processes in large organizations quickly, safely, and with full consideration of business specifics — enabling ITAM to deliver measurable value.

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